Own tooling, in daily use
An orchestration console for running AI work
The console I built and use to run and monitor AI agents and workflows across my own projects — sessions, tasks, and tool calls, all in one place.
[A note, before the pitch]
I’m Ethan. Let me skip the sales pitch and just show you the work.
I build real AI-powered software for small businesses and busy leaders, the actual working thing, not a slide deck about it.
If someone forwarded you this page, it’s because they’ve seen what I build and wanted you to see it too. Here’s what that actually looks like, in under a minute.
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01
Who I Am
I build the AI tool your business actually needs.
I run BraceYourself Solutions out of Lowell, Michigan, where I live with my wife and our young kids. When I say I’m “using AI” for you, I mean actually building it into something you can click on, not writing a report about it — because I build the tools myself, start to finish.
Most of what gets called AI consulting right now is a slide deck and a recommendation. I skip that step. I sit down, understand the real problem, and build the working tool myself, usually inside a week or two.
I also work closely with a small number of people I’ve built real, ongoing relationships with, including John Anderson at The CEO Advantage, where I help build out the AI side of his coaching practice. That kind of close, hands-on collaboration is the same thing I’d bring to your business.
02
How This Works
One real conversation.
One real problem.
One working thing.
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1
We talk about the one thing that’s actually slow or annoying
A form nobody likes filling out. A report someone builds by hand every month. A question you answer the same way fifty times a week. No discovery deck, just a plain conversation about where the friction actually is.
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2
I build a working version of it
Not a mockup, not a proposal. A real tool you can open and use, usually inside a week.
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3
You decide what happens next
No twelve-month engagement to sign before you’ve seen anything. You look at the real thing, and then we talk about whether it’s worth going further.
03
The Work
Not case studies. Real, working software.
I’d rather show you a few things than describe what I do in the abstract. Described by what each one does, not by whose name is on it, until they’re okay with that.
Delivered, in use
An interactive tool, built for the browser
A browser-based interactive tool I built for a leadership-development practice — people work through it together in real time, no download or install.
Design & build
My own business site, front to back
Designed and built end to end for my own business — same craft I’d put into yours.
Real, ongoing
685 tools built. Still shipping.
685 custom scripts and tools I’ve built to run my own business and client work through AI, and 331 real commits on a paid client project alone — still receiving updates the day this was captured. Real, checkable numbers, not adjectives.
Design & build
A landing page for an executive-coaching practice
Editorial marketing design I helped build for an executive-coaching practice I collaborate with — polished enough to earn trust before anyone books a call.
Design & build
A landing page for a wellbeing platform
A calm, editorial landing page for a wellbeing and membership platform I’ve helped build — meant to make a first-time visitor feel invited in, not sold to.
[No pricing, no calendar link]
Let’s have a conversation.
If any of this sounds like something you’re dealing with, just email me and tell me what it is. We’ll figure out from there whether it’s a fit.