I'm Ethan. Let me skip the sales pitch and just show you the work.
I build real AI-powered software for small businesses and busy leaders, the actual working thing, not a slide deck about it.
If someone forwarded you this page, it's because they've seen what I build and wanted you to see it too. Here's what that actually looks like, in under a minute.
A coder, not a consultant.
I run BraceYourself Solutions out of Lowell, Michigan, where I live with my wife and our young kids. My background is coding, so when I talk about "using AI" I mean actually building it into something you can click on, not writing a report about it.
Most of what gets called AI consulting right now is a slide deck and a recommendation. I skip that step. I sit down, understand the real problem, and build the working tool myself, usually inside a week or two.
I also work closely with a small number of people I've built real, ongoing relationships with, including John Anderson at The CEO Advantage, where I help build out the AI side of his coaching practice. That kind of close, hands-on collaboration is the same thing I'd bring to your business.
One real conversation.One real problem.One working thing.
We talk about the one thing that's actually slow or annoying
A form nobody likes filling out. A report someone builds by hand every month. A question you answer the same way fifty times a week. No discovery deck, just a plain conversation about where the friction actually is.
I build a working version of it
Not a mockup, not a proposal. A real tool you can open and use, usually inside a week.
You decide what happens next
No twelve-month engagement to sign before you've seen anything. You look at the real thing, and then we talk about whether it's worth going further.
Not case studies. Real, working software.
I'd rather show you two things than describe what I do in the abstract.
DeBoer Building
A client portal I built for DeBoer Building. $8,450, paid in full, and still in active use today. This is the kind of project that pays for itself the moment it ships, because it replaces manual, back-and-forth work with something that just runs.
DNA Behavior International
A working, interactive demo I built for DNA Behavior International, using synthetic data so their team could see the tool in action before deciding whether to move forward. It's a real, working demo, not a deployed, client-facing product, and I'd rather be straightforward about that than let it sound like more than it is.
There's no pricing on this page and no calendar link. If any of this sounds like something you're dealing with, just email me and tell me what it is. We'll figure out from there whether it's a fit.